I did some reconstructing of their main mark, retaining its essence while giving it an update. The former mark was green with blocky black text—it had beautiful negative space that wasn’t being showcased. We explored some typographic options before landing on a combination between Raleway and Source Sans Pro. I then put together some color combinations with variants of blue.
Wheeler’s clients are contractors who build apartment complexes and houses. After taking a run in my neighborhood, I realized I had picked out colors found in housing exteriors! Funny how everyday design infiltrates our psyche.